Domain Authority Checker

Free online domain authority checker

Use our free tool to check your Moz DA.

Google's algorithm considers over 200 ranking factors when determining where to rank your website among competitors. Your domain authority is one of these factors. So, how important is your website's ranking, and how does it work? Domain Authority (DA) was coined by the popular SEO industry blog Moz, which later released its own set of tools to help marketers learn more about SEO and, as a result, perform their jobs more effectively. Link Explorer is one of those tools, allowing marketers, website owners, and SEO experts to check their DA and thus predict the domain's ranking potential within search engines based on an algorithmic combination of all known link metrics. Moz's Open Site Explorer has been replaced by a new tool called Link Explorer, which, like our tool above, can still be used as a domain authority checker.

Why should I check my DA?

Your website's DA is determined by a combination of link metrics and other ranking signals associated with your domain. So, what does this mean for you, and why should you keep an eye on your DA? Using a single metric, such as Moz's DA, establishes a baseline that allows users to determine how far ahead of their competitors' websites their own is. Knowing this will give you an idea of how long it will take and how much effort will be required to start competing for traffic with your competitors in search engines. A higher DA usually means higher search rankings and thus more visibility in search engines.

What is the value of my Domain Authority?

The DA of your website is determined by a number of factors, the most important of which are backlinks, specifically referring domains. DA considers the number of referring domains, the quality of those domains (their DA), the relevancy of those domains, and the positioning (i.e. whether they are in context, sidebar, or image links) and manner in which those links appear on the referring domains (i.e. whether the links were paid for or were naturally referenced). MozTrust and MozRank, both developed by Moz, are other factors that influence your page's Domain Authority.

What constitutes a high Domain Authority?

The higher your website's Domain Authority, the more likely it is to rank high in search engine results pages (SEPRs). Although every website should strive for the highest possible score, the most popular websites on the internet typically have a rating of 90 or higher. These include sites such as Facebook, Wikipedia, and Google. Websites with a DA of 20 or less, on the other hand, are far more prevalent. Domains with these scores are typically brand new or of low quality websites and businesses. Your website's DA will rise as it improves and gains trust. It is worth noting, however, that growing from 70 to 80 DA is significantly more difficult than growing from 10 to 30.

How do I determine my Domain Authority?

Domain Authority Checker

Although the Moz Domain Authority concept may appear complicated, it is actually quite simple. Simply enter your domain into our domain authority checker tool and press the submit button. You'll then be given a DA score for your website ranging from 1 to 100, as well as the option to export your results for further sorting. Do you still have questions about Domain Authority that we haven't addressed? Send us a message and tell us how you like our domain authority checker!

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